Practice Mastery
Complete marketing strategies that raise your dental practice to the top of the industry.

Mastery Lab | Orthodontics, Crowns  amp  Caps and Implant Dentistry

Build a Business | Achieving Goals

WE HELP MIX THE INGREDIENTS TO MAKE A UNIQUE FORMULA, WHICH WILL EXCEED YOUR EXPECTATIONS.

A COMMON FORMULA

In the healthcare industry, managing pain is a common recommendation for a patient with an incurable condition that may require continual treatment. The patient is given short-term treatments, medications or devices to temporarily relieve the discomfort of their condition - but it can’t be cured.

Dental management is similar. For far too long, dentists and practice owners have only had one option for business support - Practice Management. Commonly, this meant hiring a dental business consultant who had cookie-cutter systems, which may work for the short-term. These systems manage the discomfort and unwanted condition of their business.

A NEW MIXTURE

The fact is, you will never reach your goals by managing the problem, you need solutions.

Systems and training are important, but creating a unique formula for your goals is what the Mastery Lab is all about. From start-ups to practice transitions, we have one goal which is to give you and your team the keys to MASTERY.

We don't manage your practice for you but give you the tools to move your business forward with our support.

Testimonials
Mastery Lab

"I just want you to know I have enjoyed our training and chats and you are wonderful!!!"

Amy - Marketing Coordinator (Dr. B Wynn)

Mastery Lab

"I don't have enough wonderful things to say that could do them justice. They have a serious industry advantage with all the years experience in the dental world."

Katie L. - Office Manager (Dr. Thaney)

Mastery Lab

"The team at MLab are so knowledgeable and very professional, yet easy going and fun to work with! Everyone I've met from MLab have been warm and friendly and full of energy!"

Sop K. - Dr. Bar Nguyen

Why Do You Need A Dental Master?

Jenn Janicki is a new breed of dental business strategist and has a history of making dental rock stars and leaders in the industry.

Mastery Lab | Root Canals, Emergency Treatment and All-on-6

MASTER YOUR BUSINESS

As a dentist or practice owner you must master both the clinical and the business side of your practice to be successful. Our team of experts provides the training you need to excel in the latter.

Mastery Lab | Dental Cleanings, TMJ Disorders and Extractions

NAVIGATE OBSTACLES

Get the resources and advice you need to conquer common issues faced by dental practices. Enjoy seeing a complete turnaround, a boost in productivity, or your practice left in good hands.

Mastery Lab | Ceramic Crowns, CEREC and Implant Dentistry

ACHIEVE YOUR GOALS

By offering unique formulas for all phases of your business and focusing in on your UVP, we are able effectively use systems and strategies to build your business and reach your goals.

KEYS FOR PRACTICE MASTERY

Our analysis uncovers areas of your business contributing to frustration and stagnant or negative movement such as:

  • Losing patients every month
  • Case acceptance
  • Unable to initiate lasting change in the business
  • Lack of production or revenue consistency
  • Working harder not smarter
  • Motivating staff or frustrated by their lack of support
  • Not doing the type of dentistry you want to do
  • Too busy to work on the business
  • Working harder but not seeing increased profits
  • Unable to keep a healthy work/life balance