Facebook Live for Dentists

How to Use Facebook Live in Your Dental Practice There are three core ways to go about video marketing for dentists. The first is to hire an outside company to put together an impersonal video for your practice. This typically involves swirling graphics and catchy taglines put to some fun music. If you’re fancy, you […]

Big Dental Case Presentation – Part 3

Big Dental Case Presentation: The Power of Questions Jenn Janicki has evaluated best practices from over 130 dental offices that get large case treatment plan acceptance. Part 3 of this series, takes a look at behavioral science and what motivates people to make the decision for treatment. “Understanding what motivates a patient is fundamental to leading the conversation in […]

The Best Call Trackers for Dental Offices

The 6 Best Call Trackers for Dental Offices You’re attending networking events, advertising, and building your presence online, but are you tracking the results of all that marketing spending? Chances are, if you don’t have call tracking software, you’re not seeing the full picture of what’s happening with your patient acquisition and attrition. Do you […]

Big Dental Case Presentation Part I

Clinical Mastery Series has collected the “best practices” from over 130 dental offices who have success in dental case acceptance for large, comprehensive cases. For clinicians who have a high level of clinical training and confidence but have not yet created a strategy for attracting comprehensively driven patients, or studied the psychology about what motivates […]


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