The Mastery Blog

Get the latest and greatest marketing and mastery tips for your dental practice.

Get a Competitive Advantage

Does Your Team Understand Your Competitive Advantage? You know what sets your dental practice apart from the competition, but does your team? If not, you could be diminishing your practice’s reputation unintentionally. Although you’re the face of the practice, it’s your team that has direct contact with your patients before you do. They’re the ones […]

Are You Wasting Time & Money on Dental CE?

by Angela Davis-Sullivan   You’ve paid for the travel and hotel accommodations, the cost of the event, not to mention shutting down your revenue source by closing the office all to attend continuing education. The truth is, you could be wasting your time & money. From the time you graduate to the day you retire, […]

Facebook Page Engagement with Your Wifi Router

What is Facebook Wi-Fi? If you have a business Facebook Page you can set up Facebook’s Wi-Fi with your router and turn your business into a Wi-Fi hotspot. The thought behind this, is to generate check-ins to your business page in exchange for internet access. Turning your business into a Facebook Wi-fi hotpot will also […]

How to Use Email for Marketing in Dentistry

Emails continue to be among the top preferred media channel with adults and teenagers with 90% of adults and 74% of teenagers using email. As a dental practice, you likely have an email provider sending out appointment reminders and maybe even happy birthday messages, however most practices are not taking full advantage of their email […]

Why You Should Absolutely Upgrade Your Website to HTTPS

Has your website provider asked you to upgrade to HTTPS? If so, you might want to pay attention. Upgrading to HTTPS isn’t a gimmick. It’s a necessary addition that’ll help your website perform better, while protecting your practice and your patients. Sounds pretty good, right? Before you pick up the phone and make the upgrade, […]

Why It’s Actually a Plus to Offer Affordable Pricing

  Have you shied away from using the word “affordable” in your practice? You’re not alone. Often, dentists worry that by being affordable or offering affordable dentistry, they’re giving off the perception of being cheap. And as you know, cheap sounds, well, cheap. The word alone sends a signal of low quality. You offer top […]

Influencer Marketing for Dentists

Influencer Marketing for Dentistry: Getting Started Consumers think all dental practices are the same, but yours is unique. How do you get yours to stand out from the crowd? The underlying lack of differentiation shouldn’t get you down. You can still craft a unique story in your market. One way to do that is to use […]

Facebook Live for Dentists

How to Use Facebook Live in Your Dental Practice There are three core ways to go about video marketing for dentists. The first is to hire an outside company to put together an impersonal video for your practice. This typically involves swirling graphics and catchy taglines put to some fun music. If you’re fancy, you […]

How to Motivate Your Dental Practice Staff

Does this sound familiar? You hired your staff for their desire and drive, but you’re having a hard time seeing that motivation in action at your practice. What’s more frustrating is the lack of forward momentum. Every new policy you implement works for a short amount of time and then reverts back to the old […]

what your dental video marketing should include

An Important Component of Your Dental Video Marketing

  Why Your Video Marketing Strategy Must Include You You did it! You dove in head first and started using videos to attract new business to your dental office. The problem? You’re not in any of those videos. Neither is your team. You’re using stock videos to educate your patients, and you’re leaving opportunity on […]