Meet Our Business Specialists

Our dynamic duo are leading dentists to unprecedented success.


Jenn Janicki

Pushing all practices to excellence.

Jenn is a captivating speaking and influencer in the dental industry. She has coached some of the top-producing dentists in the U.S, with a focus on practice mastery. As an expert dental practice consultant, she focuses on enhanced business systems, clear communication, premier service, and practice profitability.

She has over 30 years experience working in the industry she loves and is an Executive Director of Clinical Mastery Series. Jenn is a co-founder of Mastery Lab and has earned an honorable distinction in business development for large corporations. She brings these skills and strategies to each dental team she works with, producing fantastic results.


Jackie Adame

Guiding dental practices through the marketing minefield.

Jackie, a co-founder of Mastery Lab , has 20+ years experience as a marketing strategist in the dental industry. Working with dental practices across the country has allowed her to identify with the unique needs and day-to-day challenges faced by small businesses.

She uses her advanced training from the top leaders in the industry to create highly efficient marketing strategies. Jackie strives to incorporate a practical approach to help dentists in every stage of their practice – with a focus on positive return on investment (ROI).

As a certified Guerrilla Marketing coach and copywriter, Jackie has all the credentials to get you started in marketing or revamp your current efforts.


Kelsey Hamlitsch

Marketing project manager guru!

From a young age her passion has been organizational management. Her unique experience includes dental office administration of a scratch start practice. Her role at Mastery Lab includes driving projects, measuring efficacy and reporting and building relationships. She thrives creating massive success in implementing strategy, training team members and creating momentum with our teams across the country.


Patty Ricard

bringing over 30 years of experience in the world of dentistry.

brings over 30 years of experience in the world of dentistry. She has had the opportunity to work along side some of dentistry’s most respected individuals, attending educational courses throughout her career in clinical and business forums. Keeping current and knowledgable in both areas has helped her to understand the every day challenges the dental office experiences both in the front and back office. Her passion has always been to help others be the best they can be in whatever they aspire to do.
Patty enjoys spending time with her husband of 27 years, and has 2 adult children who bring joy and inspiration to her life on a daily basis.


"I just want you to know I have enjoyed our training and chats and you are wonderful!!!"

- Amy, Marketing Coordinator (Dr. B. Wynn)

Uniting the Best of Both Worlds

Mastery Lab is where marketing expertise meets practice mastery to produce a custom formula that will accomplish your goals.

Here is what our innovative team brings to your business:

30+ Years Combined Experience

Advanced Training and Knowledge

A Portfolio of Exceptional Results

A Unique Understanding of the Industry

Are You Ready to Boost your Business?