The Mastery Blog

Get the latest and greatest marketing and mastery tips for your dental practice.

Big Dental Case Presentation – Part 3

Big Dental Case Presentation: The Power of Questions Jenn Janicki has evaluated best practices from over 130 dental offices that get large case treatment plan acceptance. Part 3 of this series, takes a look at behavioral science and what motivates people to make the decision for treatment. “Understanding what motivates a patient is fundamental to leading the conversation in […]

Breaking Up is Hard to Do

by Jenn Janicki I recently had the displeasure of deciding to change my accounting firm. I’ve worked with this individual and her team for more than 8 years, but realized I really wasn’t getting the direction and support I wanted. Something was missing. As I geared myself up to “break up” with my accountant, I […]

The Best Call Trackers for Dental Offices

The 6 Best Call Trackers for Dental Offices You’re attending networking events, advertising, and building your presence online, but are you tracking the results of all that marketing spending? Chances are, if you don’t have call tracking software, you’re not seeing the full picture of what’s happening with your patient acquisition and attrition. Do you […]

Big Dental Case Presentation Acceptance

Big Dental Case Presentation – Part 2

Big Dental Case Presentation: How to get the YES Jenn Janicki has evaluated best practices from over 130 dental offices who get large case treatment plan acceptance. Part 2 of this series, takes a look at the mindset dentists in these 130 practices have in common when presenting big dental case treatment plans. “Practices with the highest case acceptance […]

What is AADOM?

  I have been hearing about AADOM, or the American Association of Dental Office Management, from my fellow coaching & consulting friends for over 5 years. First introduced to me by the amazing and brilliant Teresa Duncan, Odyssey Management and  Educational Content Director at AADOM. For office managers and dental professionals, AADOM, is an educational […]

Big Dental Case Presentation Part I

Clinical Mastery Series has collected the “best practices” from over 130 dental offices who have success in dental case acceptance for large, comprehensive cases. For clinicians who have a high level of clinical training and confidence but have not yet created a strategy for attracting comprehensively driven patients, or studied the psychology about what motivates […]

Attract the New Dental Patients Your Practice Needs

Every dental practice has been there… You’ve carefully picked a logo that represents your practice, you’ve scoured the Dental Town threads looking for the type of advertising everyone says works, you’ve created an offer no new dental patient can refuse. Finally, you launch your advertising with a sigh of relief, new patients are on their […]

Attract Better New Patients for your Dental Practice

3 Ways to Attract Better New Patients for Your Dental Practice

What is a “better” new patient? I’ve had thousands of conversations with dentist about their practice marketing over the years. Eventually, each one will come to ask me what really works to get new patients. How do you get more: Dental Implants Sedation cases CEREC cases LANAP cases Sleep Apnea cases Comprehensive Dentistry Cosmetic Cases Big Cases Patients […]